Press Release


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30th January 2001

NEW ROADSTERS LEAD MG’S 2001 PRODUCT ROLL-OUT

As the brand icon for MG, the mid-engined MGF roadster leads the exciting MG 2001 model programme with two new versions, which expand its market coverage at both ends of its range.

Lifting the MGF to a new level of performance is the MGF Trophy 160 Special Edition, with a specification derived from extensive racetrack action around the world. A tuned version of the advanced K Series 1.8-litre VVC engine with a wide-bore sports exhaust system develops 160PS – over 10% more power than the already potent 145PS of the standard 1.8 VVC model.

Handling and braking capabilities have been upgraded in line with the greater performance. The Hydragas interconnected suspension has competition-based spring and damper rates and a 20mm lower ride height, while the front brakes are new AP Racing units with 304mm ventilated discs and red-finished, MG-branded aluminium calipers.

A new 16-inch multi-spoke alloy wheel design is standard, with the special option of ultra lightweight forged and spun 16-inch alloy wheels. At the front the MGF Trophy features a new bib spoiler and a rear deck spoiler has been added; these combine with the lower stance to reduce aerodynamic drag and lift, enhancing performance and stability. Top speed of the Trophy 160 SE is close to 140mph and it can accelerate from 0-60mph in under 7.0 seconds.

To complement the racecar presence of the Trophy 160 there are four striking paint colours – Trophy Yellow and Trophy Blue (both created for the model), Solar Red and the popular Anthracite metallic black. Other distinguishing features includebright mesh grilles for the front and side air intakes and black bezels around the headlamp reflectors.

Inside the Trophy there are new body-colour inserts in the door casings and the centre console, sections of the leather steering wheel trim also colour-keyed to the body, a special leather/fabric seat treatment with ‘Trophy 160’ badging, and an alloy/leather gear knob.

UK market versions of the MGF Trophy 160 SE go on sale in early spring 2001 at a price of £20,995 OTR. (The standard MGF 1.8i VVC is £19,495.) It will be made available in selected export markets later in the year.

The marketing role of the MGF Trophy 160 SE is to provide another logical step up the MGF range for those seeking extra performance and specification. It strongly reflects the increased emphasis on MG’s motorsport involvement within the new MG brand strategy, and adds serious, hard-edged driving enjoyment to the established MGF values of fun and practicality.

BUDGETING FOR FUN WITH THE NEW MGF 1.6i

In another bold step to broaden the appeal of the MGF, a new 1.6i derivative has been added to the range along with the Trophy 160. Fitted with the 1.6-litre, 112PS, K Series engine (effectively a short-stroke version of the standard 1.8i, 120PS unit), the MGF 1.6i offers all the key driving attributes that have made the MGF Britain’s top selling sports car, but at a new, affordable price of £15,500 - a substantial price reduction if compared to the existing 1.8i variant at £16,995.

To achieve this move into a new price sector, the new model has a simplified specification, colour range and options list. However, it retains important features such as power steering, driver’s airbag, rake-adjustable steering wheel, anti-theft alarm, electric windows and 15-inch, eight-spoke alloy wheels, to make it highly competitive at this price level.

With lower purchase, running and insurance costs, the MGF 1.6i provides an attractive new way for budget-conscious new car buyers to experience the exhilaration of open-top MG sports car motoring.

An early spring sales launch in the UK for both the Trophy 160 and the MGF 1.6i is well-timed to catch the traditional spring upturn in sports car sales, and the two models are expected to play a significant role in maintaining the UK market leader status of the MGF.

 

Issued by MG Rover Group Communications

 

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